No Storm2 Advertisements?

So we looked for the 'big' ad campaign that was to launch today for the Verizon Storm2. Guess what? Nothing. The only advertising we could find was the current "love" campaign we saw at the U2 concert. Seriously Verizon, what gives? McAdam, the CEO, touts it around, yet we can't get an official confirmation from VZW? A silent launch we suppose...