More Storm2 Verizon Flyers

We saw the 'Buy One Get One' flyer for the Blackberry Storm2 just yesterday, now here is some more. This flyer doesn't show much except for the Storm2 beside the Tour. There isn't any additional info except an interesting code at the bottom: BLKBN40X281009. Could this show the announcement date or release date of 10/28/2009? Or could it simply show the size of the flyer (40in.x28in.) with a 10/09 hanging date? Your guess is as good as ours. What do you think?